[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Hero” _builder_version=”4.16″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.81) 0%|rgba(0,0,0,0.7) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.81)” background_color_gradient_end=”rgba(0,0,0,0.7)” background_image=”https:\/\/fablehouse.tv\/wp-content\/uploads\/2018\/03\/22467539_1362333773894531_2190898072354693291_o-1.jpg” min_height=”319px” custom_padding=”140px||||false|false” custom_padding_tablet=”100px||||false|false” custom_padding_phone=”100px||||false|false” animation_style=”zoom” animation_intensity_zoom=”4%” background_last_edited=”off|phone” use_background_color_gradient_tablet=”off” use_background_color_gradient_phone=”off” background_size_phone=”cover” background_position_phone=”center” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”|700||on|||||” header_text_align=”center” header_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.5″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_module=”6795″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUzNTEifX0=@” button_text=”Back to the blog” button_alignment=”center” _builder_version=”4.16″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_color=”#E02B20″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_icon=”#||divi||400″ button_icon_placement=”left” button_on_hover=”off” animation_style=”fade” animation_delay=”150ms” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Creative Process Section” _builder_version=”4.16″ max_width=”88%” module_alignment=”center” min_height=”100px” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ admin_label=”Service Section Title” _builder_version=”4.16″ animation_style=”fade” animation_direction=”top” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_text_align=”left” header_2_font_size=”32px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” header_2_font_size_tablet=”30px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/fablehouse.tv\/wp-content\/uploads\/2022\/04\/eric-monroe-LSU-football-01-res.jpg” alt=”Eric Monroe – LSU Tigers Baton Rouge Louisiana” title_text=”Eric Monroe – LSU Tigers, Baton Rouge, Louisiana” show_bottom_space=”off” align=”center” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||5px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”13px” text_orientation=”center” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n
Eric Monroe – LSU Tigers<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n
It\u2019s the week before Thanksgiving of 1996 and Michael Jordan has been swimming in international superstardom for a decade. Bill Clinton just won a second term. Bacon was $1.24 a pound. And Space Jam opened to a $27 million domestic box office opening weekend. Not too shabby for a 33-year-old athlete who had never acted.<\/p>\n
It\u2019s now 2022 and here\u2019s an alternate reality scenario: You\u2019re taking your kids this weekend to see the new original Space Jam and they can\u2019t wait to see this never-before-done animated Looney Tunes comedy starring\u2026a current starting sophomore point guard from the LSU basketball team.<\/p>\n
We have entered the era of college athletes actually getting paid for their fame, and since 2019, individual states have been signing NIL<\/a> (name, image, and likeness) legislation in a domino effect. The NCAA has removed restrictions on celebrity endorsements for college athletes, and no region is set up better to benefit from the opening of these flood gates than the Louisiana film community.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_text_align=”center” header_3_text_align=”center” custom_margin=”||7px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n For ages, college athletes had been denied the ability to profit from their platforms and the social capital that comes with being young and famous. California first sat down and signed a law in 2019 that will go into effect in 2023, and it prevents colleges from disallowing athletes to profit from their name, image, and likeness. The rest of the country followed the precedent\u2014by 2025, at least thirty states will have passed legislation allowing athletes to profit from their NIL. Louisiana\u2019s state law went into effect in July of 2021.<\/p>\n A frenzy of activity<\/a> exploded and students began signing deals. LSU quarterback Myles Brennan partnered with Smoothies King and Small Sliders. Tulane listed a dozen athletes<\/a> that have signed sponsorships. Companies like Barstool Athletes<\/a> immediately started signing thousands of student athletes to brand partnerships. That\u2019s all great, but imagine if athletes were drawn to Louisiana schools not just because of the athletic programs, but because Louisiana has a thriving film industry<\/a> and possibly the largest established base of top production talent<\/a> in the country. [\/et_pb_text][et_pb_image src=”https:\/\/fablehouse.tv\/wp-content\/uploads\/2022\/04\/Glen-Logan-LSU-Football-01-res.jpg” alt=”Glen Logan LSU Tigers Baton Rouge Louisiana” title_text=”Glen Logan – LSU Tigers, Baton Rouge, Louisiana” show_bottom_space=”off” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||5px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”13px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n Glen Logan – LSU Tigers<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_3_text_align=”center” custom_margin=”||7px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Because this opportunity is only nine months removed from being illegal, real-world examples are scarce, but they\u2019re coming. Imagine a Grambling State women\u2019s basketball player alternating weekends between the court and a film set, then putting out a movie through A24<\/a> or Fable House<\/a>, learning from a crew they met in Baton Rouge and acting in a story set in New Orleans. Then they graduate with an established brand, a fat wallet, and a depth of knowledge that can\u2019t be measured.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_3_text_align=”center” custom_margin=”||7px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Well, for one: Money. Louisiana provides an insanely alluring framework of tax incentives<\/a> that allow for up to a 40% credit on production expenditures used on films developed in-state. That\u2019s for resident and non-resident labor, open to any production companies headquartered in the state of Louisiana. Companies can claim up to $180 million per fiscal year, and these credits are also allowable for use in offsetting personal or corporate Louisiana income tax liability. The rest of the country can\u2019t even compete with Louisiana. For comparison, California\u2014the historical legendary anthill of film production\u2014offers a 20% base feature film credit<\/a>, with a $100 million ceiling, and a minimum of $1 million in expenditures. In Louisiana, the minimum expenditure floor is just $300,000 with the aforementioned $180 million expenditure cap.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/fablehouse.tv\/wp-content\/uploads\/2022\/04\/LSU-Tigers-Football-Jerseys-01-res.jpg” alt=”Chase, Burrow, and Sullivan LSU Tigers Baton Rouge Louisiana Football Jerseys in Locker Room” title_text=”Chase, Burrow, and Sullivan – LSU Tigers Football Jerseys” show_bottom_space=”off” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||5px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”13px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n LSU Tigers Football<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_3_text_align=”center” custom_margin=”||7px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Yeah, that might sound like an ungrounded intangible\u2014you could say that Texas has a culture of vibrant Western storytelling and you\u2019d also be right. But Texas hasn\u2019t drawn in production talent from around the world<\/a> like Baton Rouge and New Orleans. Many of those living and working in Louisiana now are Los Angeles and Georgia and New York transplants. The area around Baton Rouge is home to some of the biggest post-production visual effects studios in the country. Post-production teams like Crafty Apes<\/a> are basically on speed dial for work on major franchises like Captain America<\/a> and Stranger Things<\/a>.<\/p>\n People have been making movies in Louisiana for literally a century. The very first Tarzan picture, Tarzan of the Apes<\/a>, was filmed in Morgan City, Louisiana in 1917. The state has a layered and long history of pirates and vampires and voodoo and mystery and voodoo mystery. 1969 cult classic Easy Rider<\/a>? Yeah, that was filmed all over Louisiana, including Lake Pontchartrain. Best Picture winner Green Book<\/a>? You get the idea. If you want to go darker, just think of True Detective<\/a>: Season One\u2014serial killers in rural coastal Louisiana.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_3_text_align=”center” custom_margin=”||7px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n In the summer of \u201921 The Washington Post outlined five athletes<\/a> who are poised to make a major splash with the ability to benefit from their platforms. But they largely focused on brand endorsements and athletes who might best capitalize off social media influence, like having 3 million Tik Tok followers. How would say, an LSU athlete venture into movies? Athletes don\u2019t necessarily need to be enrolled in an LSU Film Studies program, but students at local universities are going to school mere miles from shooting locations of major motion pictures. Local productions now have the additional talent pool available to recruit and cast interested college athletes, and the athletes can expand their brand and filmmaking\/acting abilities.<\/p>\n The history of college athletes in film\u2013consider it in pre-production. An LSU offensive lineman starring as a budding alcoholic trying not to follow in the footsteps of his father? Yeah, I want to see that. A Louisiana Tech baseball player in a screwball road comedy a la Smokey and the Bandit<\/a>? Bring it on.<\/p>\n It\u2019s coming, and it will be written by cameras on film sets in Louisiana.<\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_cta title=”SUBSCRIBE TO OUR WEEKLY NEWSLETTER” button_url=”https:\/\/fablehouse.tv\/newsletter\/” button_text=”SUBSCRIBE” _builder_version=”4.19.4″ _module_preset=”default” header_font_size=”24px” header_line_height=”1.4em” body_font_size=”16px” body_line_height=”1.5em” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.69) 0%|rgba(0,0,0,0.41) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/fablehouse.tv\/wp-content\/uploads\/2019\/12\/Enlight67-1.jpg” background_enable_pattern_style=”on” background_pattern_style=”diagonal-stripes-2″ background_pattern_color=”rgba(0,0,0,0.15)” custom_margin=”||40px||false|false” custom_padding=”100px|35px|100px|35px|true|true” custom_padding_tablet=”100px|35px|100px|35px|true|true” custom_padding_phone=”80px|30px|80px|30px|true|true” custom_padding_last_edited=”on|desktop” hover_enabled=”0″ header_font_size_tablet=”22px” header_font_size_phone=”21px” header_font_size_last_edited=”on|desktop” border_radii=”on|15px|15px|15px|15px” border_radii_tablet=”on|15px|15px|15px|15px” border_radii_phone=”on|15px|15px|15px|15px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n No spam, we promise! Just the latest on Louisiana film industry.<\/p>\n [\/et_pb_cta][et_pb_image src=”https:\/\/fablehouse.tv\/wp-content\/uploads\/2020\/11\/fable-house-logo-shadow-2.png” align=”center” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\nFirst off, a little history:<\/h2>\n
I\u2019m not talking simply extended cameos for athletes, like a Mike Tyson in The Hangover<\/a> role. I\u2019m talking about the potential for student athletes who want to explore real dramatic filmmaking. And why not do it?<\/p>\nThey live directly in one of the most frequented filming locations in the country.<\/h3>\n
So, why is Louisiana set up best again?<\/h3>\n
The culture of Louisiana storytelling.<\/h3>\n
Who\u2019s doing it now?<\/h3>\n